Quit smoking early and quit often.

The New York state Department of Health, in conjunction with the American Legacy Foundation and the Ad Council, has launched a new national smoking cessation public service ad campaign. Sponsored by the National Alliance for Tobacco Cessation, the "EX" campaign aims to help 46 million Americans — including 2.5 million New Yorkers — quit smoking.

With "re-learn life without cigarettes" as their slogan, the EX campaign has launched three public service announcements, one to be aired on the radio and two to be run on television. This project represents a very interesting idea for those who are interested in quitting smoking and for those who have tried to do that many times before, but they haven’t succeeded.

Everybody hopes the ads will reduce smoking especially among youth. Education and innovative media campaigning are those strategies that should be implemented in the same time for smoking among New Yorkers. He supports the use of emotional advertising and endorsed the link between public education and support lines available for people who want to quit smoking.

What have yet to change are the financial resources available to help smokers quit , so we have had to become even more creative with our public education strategy and are confident that our PSA partnership with the Ad Council will effectively supplement our traditional paid media efforts in this campaign that was what he had affirmed.

As a former smoker, Healton gave one piece of advice to all smokers: "Quit early and quit often”. A smoker tries to quit eight to 11 times on average, and 50 percent of smokers die of cigarette addiction. The campaign has three strategies for helping smokers to: re-learn their thinking on the behavioral aspects of smoking and how different smoking triggers can be overcome with practice and preparation; re-learn their knowledge of addiction and how medications can increase their chances of quitting; and re-learn ideas of how support from friends and family members can have a big role in quitting.